For the last official day of the winter, we focus on the fur industry. That is despite that unfortunately, as explained in this text, fur is no longer seasonal and luxurious, but year-round and causal.
Once considered a fading industry, in the past decade and a half fur has been making a comeback. After being branded politically incorrect during the 90’s, fur is back in fashion since the beginning of the 2000’s. The fur industry has not only recovered from the decade of slow business during the 90’s, it strengthened and it’s now stronger than ever. The industry’s value has increased year-on-year over the past two decades. Global fur sales rose by 70% from 2000 to 2010. In 2017, fur generated global retail sales of $30 billion. More than half of that was in China, Europe with $7 billion was the second largest market, followed by Russia with $2.2 billion. And in the U.S. the industry accounts for about $1.4 billion.
On average, about 70% of catwalk shows worldwide featured fur in recent years. This turn out might come as a surprise to some activists who hear every now and then of another fashion brand, and designers, and recently even a city (San Francisco became the largest city to ban the sale of fur) dropping fur, but these positive steps simply don’t reflect the current global trajectory. These specific achievements must not be a source of consolation, as the frightening overall picture is of an industry which not long ago appeared to be defeated via public campaigns, but actually is on a scary reemergence.
There are several reasons for this dreadful outcome, and one major conclusion for activists to take from it. Continue reading