2019 is presented as a very good year for veganism. In some aspects it really was, but far from being as good as is often represented by whom who keep pumping the “we’re winning!” rhetoric among the vegan community, and definitely far from being as good as it was supposed to be considering the widening acknowledgment of the connection between animal based food and health issues, climate change, the enormous food and water waste, the enormous pollution, obesity, and of course since nowadays non-vegans are losing even their final excuses for not going vegan – that they won’t have anything to eat, as there is an amazing variety of vegan products with the same look, texture and taste, as non-vegan products. But all of that didn’t make veganism mainstream despite that it long ago should have.
As argued in the post for World Vegan Day, some people in the vegan community think it did become mainstream, but they are confusing knowing what veganism is with it being mainstream. Nowadays everybody knows what veganism is and many even know a vegan personally, but mainstream doesn’t mean that in every large city there would be at least one vegan restaurant, but that in every large city there would be a few non-vegan restaurants since the rest are. Mainstream veganism means that animal products are marginal, not still the absolute majority in every supermarket everywhere in the world.
It is very positive that there are plant based products in supermarkets, and it is encouraging in the sense that they have not been there a few years ago and now there are plenty. However, despite that all these vegan options are available in many places, they are still surrounded by non-vegan ones. So activists can be encouraged and draw optimism from the fact that there are plant based burgers along with flesh burgers in the meat aisles, but in the same breath they must ask why the hell are there still flesh burgers when there are equivalently tasty plant based burgers right next to them? How careless to other sentient beings’ suffering must someone be to still choose the flesh burgers? There is nothing victorious about the fact that humans choose again and again the cruel options over the amazing variety of the vegan ones.