Of all the major animal based industries, it seems that the dairy industry is the one that most animal activists would guess is most likely to end first.
And on the face of it, this estimation has some backing.
Humans find themselves emotionally attached to big mammals more than to other exploited animals such as chickens and fishes.
It is well known for years that the health reputation of milk is mainly due to the industry’s effective lobby and public relations associating it with health, nature, purity, fertility and even patriotism (milk was advertised as a victory food in World War II), femininity and whiteness.
Cows function as a symbol of motherhood ironically exactly because they are being impregnated and are lactating all the time in the dairy industry, and that symbolism is used against the industry by animal activists who obviously justifiably emphasize the cruel separation of mother and calf.
There are various plant based milk products.
As animal activists say all the time there is no other adult mammal who consumes milk after infancy let alone the milk of another mammal.
And indeed, and unfortunately as opposed to other animal based industries, it seemed like milk consumption decreased in the last decades.
However, as opposed to these predictions and courses, and despite that there are so many other kinds of milk on the market nowadays, last year, whole milk consumption in the U.S rose by 3.2 percent. And perhaps more importantly than the figure itself is that it is only the second time since the 1970s that whole milk consumption increased. And surely more importantly is that consumption of plant based milk decreased by 5.9 percent.
The reduction in consumption of plant based milks is partly due to them being categorized as ultra-processed foods, as well as attempts to rebrand milk as a natural nutritional powerhouse. And both factors have political aspects to them as sub-cultures, like – return to tradition, return to nature, health-consciousness, science skepticism and anti-establishment, are getting stronger. As ironic and tragic as it is, Cow’s milk is branded as real milk while oat, soy, coconut and almond as artificial replacement.
And things are expected to get even worse as milk is about to get even more politicized.
The Make America Healthy Again movement already uses unpasteurized milk in the fight against big government, big food and big pharma. And now they have the raw-milk enthusiast Robert F. Kennedy Jr. as Health and Human Services secretary, who awaits approval of unpasteurized milk by the FDA.
Another political aspect of milk consumption relates to the recent legitimacy of the extreme right, especially in the U.S. Since many Asians and Blacks are lactose intolerant, white supremacists embraced milk as a symbol of white racial purity and some turned milk drinking into kind of a ritual, supposedly proving their superiority.
This is also aligned with their anti-vegan agenda, which for them includes all things weak, effeminate and politically correct (they often call vegans – soy boys as a mockery).
Besides raw milk making waves, and fluid milk making a comeback, butter also continues its resurgence. Last year butter consumption was the highest since 1965. And all that is while cheese consumption steadily increases. Cottage cheese for example was boosted on social media in the last two years as a high protein, low sugar, fat and calorie product, aiding in its sharp rise in consumption.
If even the industry that we animal activists felt had the best chances to end in the foreseen future is getting bigger, what are the odds of the chickens and fishes industries, industries that are constantly expanding without even a slight decrease in the foreseen future, to ever end?
Since animals’ future would be of more and more suffering, your present should be about a future with no more humans.